Mobile Media Marketing

“Siri, find me the closest ____________” … (insert your company here)

Local Mobile Media Marketing can save you a ton of money compared to other styles marketing. Why spend more when you can spend smarter and get better results!

Call Us Today at 608-535-9898

Call today for your free 80 point marketing consultation appointment!

Smart mobile phones and tablets are readily available throughout the market place and currently are excellent breeding grounds with regards to Local Mobile Marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

As a society, we have grown increasingly more mobile. Most people currently carry a mobile device along with them everywhere. The best way to be found and increase your business, is to show up when they are seeking YOUR services or products. We assist you in creating effective plans to implement QR Codes, Short codes for discounts, freebies, videos, last minute deals or availability, anything you can think of, through real time mobile coupons.

In case you have been immersed in your business for too long without coming up for air, people do not need to go to their home PC to be able to search for and purchase their favorite items from stores. Shoppers now carry out all sorts of searches and transactions no matter where they are. (Yup, even in the bathroom! Heck it’s one of the only places some people get any privacy!) This new way to market is using consumers mobile phones like the iPhone, Samsungs, Blackberry, iPads, tablets, and all those other smart devices out there. It makes use of mobile e-mail marketing and advertising, text messaging, mobile as well as internet sites, location specific promotion along with mobile app advertising. The future of marketing is definitely going to be mobile web promotions.

So many more more local small businesses are beginning to realize that if they can’t be found on these devices, they are losing the opportunity to sell to these customers. Will you be left behind or worse be listed on page 4 or 5? When was the last time you scrolled to page 4, 5, or 6 to find the closest florist, dry cleaner, gas station or grocery store? Not only local residents, but the all important visitors to your city use these tools hundred of times on a trip, and are seeking to find services and providers they need. Movies, drug stores, car repairs, tire shops, convenience stores, clothing stores, restaurants, internet cafes, coffee shops, book stores, emergency care, gas stations and everything in between. Searchers have limited time and even more limited patience. Be where they are, when they want you.

Local Mobile Marketing and advertising can save you a small fortune when compared with other styles of promotion or advertising.

Mobile Marketing Shapes The Way Businesses Will Grow

General Smartphone Usage

Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.

  • 81% browse the Internet
  • 77% search
  • 68% use an app
  • 48% watch videos on their smartphone
  • 72% use their smartphones while consuming other media, with a third while watching TV
  • 93% of smartphone owners use their smartphones while at home

Local Information Seekers

Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.

  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day, indicating these are immediate information needs
  • 77% have contacted a business, with 61% calling and 59% visiting the local business

Action-Oriented Searchers

Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites.

DON’T MISS THIS: Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
24% recommended a brand or product to others as a result of a smartphone search

Purchase-driven Shoppers

Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Reaching Mobile Consumers

Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.

  • 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)
  • 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads
  • Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase

Implications

The findings of the study have strong implications for businesses and mobile advertisers. Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users

Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions. Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.